EileenC - 9:13 pm on Mar 10, 2005 (gmt 0)
I'll take the easy question first.
What is a reasonable one page length article on the net?
300-1000 words, depending on the type of site and subject matter, probably towards the shorter end of the range.
At what length it is just a blurb,
Less than 300 words, maybe? :)
and at what length it is just way to long?
When you begin losing the reader. That's going to depend on the audience. If the article is written to high-level, PhD-educated executives and the subject is complex, for instance, it will be long. Regardless of the length, it should be broken up with subheadings into digestible chunks of info. Subheads should be meaningful and not overly clever, written for skimmers as well as readers.
For a reference, how long does it take to write an article, of say approx 500 word one?
Again, it depends on subject matter. If I know a subject well and have to do little to no research, you're talking at least 90 minutes for a good quality article. If it's written just for search engines and not human eyes, or is one of thousands needed to pad a site with content, sheer economics dictate that the site owner could not afford my regular rates. That's why I very seldom take on jobs of this type.