heini - 1:14 pm on Jun 6, 2003 (gmt 0)

I guess W-O-M will be the only possible strategy.
When ATW was a Fast property the Fast people tried to pitch to their customers, portals worldwide, by stressing they would never compete with their customers, other than Google.

OV very likely will go the exact same route. They have bought ATW because they did not want to happen a second AOL on them. So they decided they needed to be able to offer the full package to their customers, PPC plus first class websearch.

So sad as it may be I don't really expect OV to try and push ATW as a search destination to the masses.