johnny0723 - 4:16 am on Apr 27, 2003 (gmt 0)
Fast values proper meta tags (with the title tag weighing the most), page content, and link popularity. I'd say your most important keywords should be used in your title and description, at the very least. If you still are not satisfied, make sure the content of your page contains your desired keywords as well. Oh, don't forget the link popularity...they do take it into consideration.