heini - 2:43 pm on Mar 9, 2003 (gmt 0)

>not worth it
That's open to debate. Given the eternal confusion caused by ATW being a showcase for FAST, it needs to be repeated over and over again:
Traffic from Fast is traffic from Lycos, from T-online, from several other european portals, here's a chart:
FAST Portal Partners 2002 [webmasterworld.com]
It's definitly more important for european traffic than purely US traffic.

Now that Fast has sold the websearch divison, including ATW, to Overture, nobody can say how the future traffic coming from being indexd there is going to develop.

Similarly undefined is what the future algo and inclusion mechanism will look like.
I surely expect changes to come. Overture says, and I tend to believe that, they plan to unite the search technologies from Altavista and Fast, with Gary Flake [webmasterworld.com] leading the process.

At this point for optimization for ATW I recommend the same techniques as for Google, with the exception of excessive usage of backlinks.
Generally a really good onpage optimization is more important than with Google, especially important area is <title>.