mayor - 5:00 am on Mar 5, 2003 (gmt 0)

JeremyL >> the FTC definitally has solid grounds to try and regulate material that is broadcast to american computers

It will be interesting to see how this evolves. The FTC may well have some say in this case where an American company has a financial stake in the offshore company that is sourcing the data. Otherwise, every scammer in town will be setting up an offsore search engine to spoof the American market by disguising paid ads as pure search results, and domestic search engines that are at a disadvantage will be screaming loud in Washington.

There will probably be some reciprocal international agreements that develop also. Otherwise Google just might turn off the pastel colors on their sponsored listings for Norway surfers.

The FTC might even make Overture/Fast a test case when it sees those new SERPs.