Namaste - 10:54 am on Feb 3, 2003 (gmt 0)

Heini, I'll give you an example to illustrate my point. Searches for images of sports' games, do not produce satisfactory results, becuase there are no published guidelines by the search engines to newspapers (and magazines) on how to make these indexable. So, while many online newspapers carry fantastic photos, you will have to dig their sites to find them. It is thus not enough to have quality content.

In the same way, had webmasters not optimised a website for appearing in search results, consumers would be denied many fabulous products & services sold online.

What sets Google apart(in addition to the great results) is their recognition that you need 2 hands to clap: they have published (fairly detailed) guidelines; they send representatives to meetings; they post online, here, and elsewhere; etc. etc.