homegirl - 5:05 pm on Jan 24, 2003 (gmt 0)

I thought it was funny that the main reason listed for picking FAST was that you could put paying customers above the normal results.

It is funny. If you visit the site, you'll see that the results of paying clients list on top for their category on that day of release. The results look integrated so you can't quite tell any special attention is being given to them (other than that they land at the top of the search- but only on the day they were released). Not sure why this is such an "edge" but perhaps there are other more compelling reasons...

(BTW, from an american slang perspective, I love your "handle" Heini! The term "heinie" was first introduced to me via Calvin & Hobbes, who I'm sure would have a unique take on all this ruckus in the SEO world. :))