Rumbas - 10:33 am on Oct 30, 2002 (gmt 0)

On page stuff still is very important. Title, body, headings, bold and link-text combined with a good clean page, should take you a good way.

BUT, don't go overboard with density. Don't stuff your pages with lots and lots of repetition of the keyword(s).

Heini also mentions this elsewhere; linkpop is not as important to Fast as it is to Google. You can't rank high on just a few high PR-like pages in Fast as you can in Google.

BTW, I just checked 3 domains and they all have both paid and non-paid pages in the db. Over time I haven't be able to see any difference in rankings between those. In fact Lycos comes in in the top 10 of most referring sites, but it's also ranking very good on a number of popular keywords. It's a B2C site selling comsumer oriented products. The traffic is there, you just have to work a little hard to get it.