heini - 4:53 pm on Oct 25, 2002 (gmt 0)

>content areas
right, that bit is interesting. I would tend to think anyhow the reasoning behind leaving some and keeping others might be more in what kind of revenues they are after.

The content areas they intend to keep are all connected more to services than ad orientated content delivery.

- Entertainment = streaming videos, live music etc for subscribers
- Sports = live conferences, result services etc, probably fee based
- Online Gaming = Fee based
- Webpublishing = domain selling, hosting, web based services, fee based
- Finance, Dating = fee based premium services

Some of those services are already in place. Looks to me as if they try to cut loose everything that's ad based, in favour of fee based services.

Lycos is one of the mega dotcoms who still suffer severely from the burst of the online advertizing bubble.
They started a while ago to move from relying on advertizer revenue to user generated revenue streams.
Looks like a logical step on that route.