SEGuru2 - 7:13 pm on Sep 19, 2002 (gmt 0)

So the question is, does "caching" your content (as does Google) qualify as "use"?

As I see it, they are asking for the right to
A) Cache the content
B) Right to slice and dice to promote their content, which is your content.
C) Use the content to generate traffic...for the buyer

From a biz-dev stand-point...what am I missing?

They know and understand that all content out there is not able to be wholly granted for these uses.

You pay Lycos, they in turn utilize what you are trying to promote to promote themselves. This increases their big slice of pie. How much of that pie you get is directly proportional to the normal keyword queries X increase in overall volume as a direct impact of their marketing efforts.

Does that help or confuse?