lucy24 - 5:31 am on Jul 21, 2013 (gmt 0)
Well, sure, but if you've got a fully developed log-wrangling routine of your own, what do you need analytics for?
Don't know about GA but there's a recently released alternative form of piwik that works from your logs instead. Haven't tried it-- mainly because it would probably duplicate what I'm already getting out of logs. And logs by themselves can't show some of the interesting stuff, like how much of your internal navigation really gets used, or where people go when they leave your site. Sooner or later everyone must leave*-- but when they do, I'd just as soon they go where I send them ;) Besides, it means they don't bounce right back to the SERP, so that's good all around.
* Unless you've got one of those interactive sites that people keep open all the time in one tab, so they never "leave" unless they turn off the computer. That would apply to some forums.