jeyKay - 6:13 pm on Aug 20, 2012 (gmt 0)

whereas Traffic Sources>Search Engine Optimization>Queries shows the number of times your website appeared in a search engine result list for any given keyword, including the number of click-throughs to your site and the average position of your website within that result list

So, theorectically if the impression count is going down, there is cause for concern. We have lost about 80-90% of our impression count number in this section of GAs, in the last 3 weeks. The funny thing is that organic traffic is pretty much the same... so does this mean we are just ranking for more long tail keywords, with less impressions?