netmeg: I understand seasonal, also understand bandwidth. Merely a query as to what number is hitting you that causes damage? I' at 150k hits with null injury to site, are you experiencing more than that? Is the host small/shared/low budget?
This unvalued traffic is krappola, of course, but most sites can take it, and most with value traffic/ads, can survive. Intrigued by the death knell tone... just seeking more info which might help others. At present, this is a hairy thorn and a bit painful, but will not put me out of business.