tshnc01 - 8:29 pm on Jun 28, 2011 (gmt 0)
You might want to check out Spring Metrics (www.springmetrics.com). They provide a point-and-click alternative to GA (and have a free starter version). The product is focused on helping you better understand which traffic is yielding conversions.
Disclosure - I am not an employee of Spring Metrics but have been providing them with some advice.