aspdaddy - 8:28 pm on Jul 2, 2006 (gmt 0)

Even with AI you cant cover everything. I did R&D about 5 years ago and one of the problems I solved is called the sucessive search phenomenon, where a single clickstream contains muliple trips to Google using different keywords to search and return t othe same site, it happens a lot in B2C shopping. Most commercial products (at that time) defined this as multiple sessions as it contained >2 exit and entry records for a single domain.

Thats just one example, there are hundereds of flaws with web analytics, even the ones using AI.