Planet13 - 7:24 am on Jan 3, 2011 (gmt 0)
Hi there, Everyone:
had a really BIG bounce rate drop in google analytics since October 18th, continuing till today.
For the last several years, the bounce rate has been around 65%
Overnight on the 18th, it dropped to around 25% and has staid around there ever since.
I have not made any major changes to the site or the analytics code on the site (I am using the js code that goes in the footer, not the new asynchronus code).
There have NOT been any other dramatic changes in any of the metrics. Just bounce rates seem totally wacky.
For what it is worth: I have another site that runs on the same platform and uses a similar JS implementation of google analytics code, too, but it HASN'T seen a drop in the bounce rate.