Eurydice - 6:17 pm on Jun 16, 2010 (gmt 0)
The only two useful blog articles are by:
- Akin Arikan, Analytics Evangelist and Director at Unica (major enterprise-level analytics company): [bit.ly...]
- Roslyn Layton, recently the Director of the SEM team at Coremetrics. [bit.ly...]
Almost everyone else repeats Forrester's line ("it's so nice, blah-blah-blah.")
Adobe bought Omniture a few months ago. IBM now buys Coremetrics. Two of the top three enterprise tools (the other one is Unica) are now tools within larger companies. This moves them out of the competitor landscape.
Unica doesn't compete directly with Google Analytics, so this means Google Analytics now basically owns the general analytics market space.