incrediBILL - 9:42 pm on Sep 15, 2009 (gmt 0)

I'm going to share some recent history about the irony of this Omniture acquisition.

A bunch of people that used to work at Macromedia spun off and started Avivo (Atomz Search) an enterprise site search, this was before Abobe bought Macromedia.

Then the following purchases happened in order:

Webside Story bought Avivo
Visual Sciences bought Webside Story
Omniture bought Visual Sciences

Now Adobe purchasing Omniture puts some of those same ex-Macromedia people right back in Adobe where they were heading in the first place! :)