bikemapdude - 5:56 am on May 18, 2009 (gmt 0)

Hi,

I have a small niche business and website selling mountain biking books and maps, that I've recently overhauled. I'm pretty confused by some unusual GA data characteristics about my buyers and wondered whether anyone had any theories or suggestions.

Basically the vast majority of my customers come in as direct source, new visitors and enter directly on the product page. It seems that the buyers already know that they want to make the purchase when they enter the site.

So, its apparent I haven't succeeded in pulling in and selling new customers. What confuses me however, is the fact that 80% or so of the buyers I do get are new visitors entering on pretty deep pages sometimes with not very memorable urls. I can't help but think that there must be alot of people researching, bookmarking and then coming back to purchase, but the new visitor data suggests otherwise...they would be marked as returning visitors.

Any thoughts or help on this would be appreciated. Thanks.