tedster - 11:15 pm on Apr 8, 2002 (gmt 0)

I work on several sites that split lengthy articles and columns into two or more pages. I find it's very important to track the "drop-off" from page to page, especially when we are paying for content and need to give the author feedback.

I mentioned my stats for reader drop-off [webmasterworld.com] in another thread. If I hadn't been watching these numbers, I'd have missed something important. At the very least, I've improved page views (and ad Impressions) with the changes I made.