BradleyT - 6:06 pm on Mar 20, 2009 (gmt 0)

Thanks for the input Bradley, so you would start with two totally different goal funnels ?

It doesn't necessarily have to be two goal funnels you just need a way for GA to see that someone is male or female. But probably the easiest way is to use distinct URLs on the thank you page for each gender - which is really two different goal funnels like you stated.

What mid range analytics package would you recommend ? my client is on a tight budget..

The one I'm most familar with is ClickTracks Pro Server. However it seems like their company got bought out by Lyris and now part of a big package which I'm not familar with. GA has done a lot of catching up with the release of advanced segments a few months back but they're still behind analytics products that can read cookies and let you segment based on those.

But if you can do the URL thing then you can just use that to segment male and female and should be able to get plenty of insight from that.