BradleyT - 5:45 pm on Mar 19, 2009 (gmt 0)

Offhand the only way I think this is going to work is if they send each group (male/female/couple) to a unique URL thank you page because while your backend can look in the database to see male/female/couple, obviously GA cannot see this information.

If that's in place then you could create 3 advanced segments (1 for each type) using 1 Dimension. Dimension would be Content -> Page (Matches Exactly) female.html (or whatever thank you page is for the ladies). Then when you look at keyword reports and click the checkbox for your new advanced segment it will show users who qualified for that segment.

It might not be the best way to do things but you're pretty limited with this kind of stuff when using GA. If they had say a cookie set with male/female/couple then some mid-range analytics packages could give you 10x more usable data than GA.

[edited by: BradleyT at 5:48 pm (utc) on Mar. 19, 2009]