incrediBILL - 11:39 pm on Aug 19, 2008 (gmt 0)

Bounce rates can mean many things:

- Bad traffic from overly aggressive SEO bringing in the wrong visitors

- Crappy web site with the wrong message for the right traffic

- Site required technology like Flash or Javascript that the visitor a) didn't have installed or b) had disabled or c) was incapable of enabling due to corporate restrictions or device restrictions

- The product or service didn't meet the requirements at first glance

- The prices were simply too high

Instead of grasping for straws in the dark, one way to attempt to find out is trying to run an exit poll for anyone that doesn't stay at least 30 seconds or doesn't visit a second page to see the reason.

Additionally, offering an instant discount for "bouncers" can sometimes bring them back into the fold and convert them to customers.

At any rate, try asking them before bouncing to conclusions.

Sorry, couldn't resist ;)