pageoneresults - 4:15 pm on Jun 17, 2008 (gmt 0)

I always like these topics...

I am curious to know how most of you interpret your bounce rates.

I take into consideration the Time on Site also. For me, high bounce rates typically mean that the user found what they were looking for (information sites).

High bounce rates for an ecommerce site with no checkout are a concern. There are many things that would affect that one. I think deal shopping is one of the top factors. Maybe those generating the high bounce rates will be back to purchase if they've found you're offering a good deal?

There are other metrics to take into consideration while looking at bounce rates like, how many of those bounces are human? And, could someone program a bot to sit there and generate high bounce rates for your site and wreak havoc on the metrics and the performance of your site?