Managers want to see very standard reports, really - whether it is for a web site, a shop or a Steel Mill. They EXPECT accuracy - especially from the web - and they are not getting it. What is worse, their reports are not ESTIMATING the level of inaccuracy, so they aren't even aware that it is inaccurate.

From my experience managers will have to have some things explained to them - in simple steps without too much technical jargon. They need to understand that what they are asking for may be too much, but that there is a reward to using the internet effectively.

Check out this article: htyp://www.inc.com/magazine/20031101/workingwonders.html

There is success to be had on the web, but unfortunately user tracking it's not an exact science. You can apply statisctics and error analysis etc. but in the end you learn the most from hard work - looking at your logs and your tracking data for trends and patterns.

[edited by: tedster at 12:08 pm (utc) on June 1, 2004]
[edit reason] make link active [/edit]