chrisforeman2 - 8:32 am on Nov 27, 2003 (gmt 0)

I work in a team on a local council (.gov.uk) web site here in the UK.

We are collacting our stats but we are being asked what is an average stat?

Our visitors are averaging 4-5 minutes on site time with an average unique visitor rate of 1.5 thousand a day.

What is the "average" length of time on a site...?