tolachi - 5:02 pm on Sep 13, 2003 (gmt 0)

Lets see... My company name is a 3 word phrase. We started off with a fatter navbar and and had all three words stacked on top of each other. Then the site was redesigned and the navbar got skinnier so the logo needed to become rectangular and have a smaller height. So then it was one fat word on the left and two words stacked on top of each other on the right. Recently I've wanted to stretch out the logo to have all 3 words on the same line and put our tag line below it in smaller type.

I guess looking at what type of ads you would want to run is good way to approach the issue. I'm sorry I can't offer anything concrete. What your needs will be are definitely not completely forseeable. Maybe rather than planning for every contingency try to stay in contact with whoever does your logo on some level and make sure you have it in a format so that you can do a lot with it if you need to.