tolachi - 7:33 am on Sep 13, 2003 (gmt 0)

My company, which is still less than 10 people, went through the process of getting a real logo a few years ago. It is something that I think is definitely good to do well early on, though you can always improve it.

When we got a logo we asked about 5 or 6 graphics firms/people to send us a sketch based on what we said we wanted. After getting opinions on all the proposals we went with one guy and went back and forth for a while until we had something we really like. That ended up being a little more expensive than going with one business from the start, but I think it was really worth it.

One thing that I wish we had done was to get the logo adapted for more situations. Sometimes you need a square and other times a rectangle. A layout that looks good big may not look as good small. I've ended up cutting and pasting the original high res image, but I think it would have looked better if we had got the graphics guy we contracted with to do it.