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percentages - 7:20 am on Sep 13, 2003 (gmt 0)
It doesn't need to be expensive.....look at Google...write out the company name....color it in like a five year old....bevel it if you wish, add a drop shadow for a fancy feature and you have one in less than 2 minutes! The Nike checkmark probably cost tens of thousands of dollars....to my mind it could have been created for pocket change....but either way, today is worth hundreds of thousands of dollars.....pick the bones out of that;)
Every business needs a logo....it is part of what they represent.