jbinbpt - 12:37 am on Sep 12, 2003 (gmt 0) jb
A company logo gives continuity in you business instruments. Be it a letterhead, website or business card, you create a thread for people to remember.
It can be as simple as your company name using some typeface, arranged in a pleasing order or even a picture of your dog.
I think that itís an important tool.