My definition of "good zoom" is 6x optical or higher... :) I like Fujis for that reason. They've got nice zoom functions.
I used to have a Sony with a 14x optical zoom. I miss that camera. Although you had to carry a whole case of floppy disks to take high res photos anywhere.
Right now, I'm thinking about the Sony CD-R cameras. After losing some photos at last London PubCon because my smartmedia card freaked out, I'm very interested in non-flash memory.