tedster - 12:01 am on Apr 18, 2003 (gmt 0)

Totally agree with you, mivox. It also helps to explain that a 144dpi file is about 4 times as much data as a 72 dpi file, not twice as much.

Designers who haven't worked with web materials just aren't used to thinking about file size, they only think about visual impact. But if they have are willing to listen, they catch on quick.

I worked with a designer who made a living doing PowerPoint presentations and creating rather amazing animations. His first animated gif for a website was several hundred kb. I explained a few approaches and showed him my version of his test file - I made a 12 kb file which looked almost identical to his.

He's now turning our excellent work (and his PowerPoint files are getting smaller, too.)

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I don't know why exactly, but I've found recently that I can get much smaller pdf's when I convert to pdf from Word - instead from a PageMaker document. The same might be true for Quark - I can't say for sure.

Because Acrobat is used for setting up files for a print house, it can contain a whole lot of information that may not be needed for a simple web download and home printer. I'm guessing that Word never sets up that kind of data in the first place.