topr8 - 8:49 pm on Apr 12, 2011 (gmt 0)
sorry i just had to respond to this:
>>making an Amazon-clone could be damaging on several levels for your site
amazon are the leading b2c ecom store in the world and i admire them for it - using a design based on their simplicity and straightforwardness is not a clone.
using some of their ideas - like similar items, customers also liked these, and the positioning of various elements - makes good sense.
>>but we know that customers prefer to experience a unique journey when visiting a website.
this is total BS (certainly in the case of an ecommerce store), it is well proven that users like familiarity: navigation at the top and the left, search box in top right, etc. etc.