philipjterry - 11:17 am on Apr 12, 2011 (gmt 0)
Spot on deducing the sources age.
Quite simply my old boss used to say 'get on the street and start LISTENING to the customer' from here I think it does not matter whether amazon comes into it or not.
Meanwhile these guys are glued to their screens prettifying logos and layouts on Photoshop, time which could be much better spent learning how customers think and behave on the site... I have to admit though these opinions do take the throttle down a notch on my actions of getting prototypes out there....