philipjterry - 9:10 pm on Apr 11, 2011 (gmt 0)

quite simply another way of looking at is to use the word emphasis - for every degree of emphasis you put on design, be it ink, colour, flash or fancy logos - you taking emphasis away from the reason why the person is using the site or interface - like rocknbill says to solve a problem. I always look at the Times newspaper or the Sun for a first point of call for layouts - newspapers are the champions of engaging people, to read further...