Syzygy - 9:28 pm on Oct 19, 2009 (gmt 0)

I wonder what made them go down this route in the first place. Was it on the basis that they could generate extra revenue through unused credits that expire? If they did it's not much of a business model and, echoing the sentiments here, is not conducive to sustaining brand loyalty.

Could margins be that tight at the bottom end of the image market that expired credits are seen by iStock as a valid revenue stream? If so, that would be very revealing, wouldn't it?

Syzygy