pageoneresults - 5:08 pm on Feb 20, 2007 (gmt 0)

People don't like to read.

I think that all depends on what they are shopping for. This is where a balance has to be established between the readers and the scanners. Is the most important stuff ATF (Above the Fold)? Is that image highly visible? Crisp? Color correct? Can I Add to Cart without scrolling vertically? Can I search without scrolling vertically?

Those are just a few of the things I think about. If you take that product page and make the top portion the "meat" of it (for the scanners) and then utilize the bottom portion for the rest of it (the readers), you've addressed the bulk of your audience, including the non-human ones. ;)