rogerd - 1:47 pm on Dec 27, 2001 (gmt 0)

Tilt, if this is a logo for an ongoing business, it might be helpful to create a series of images in different sizes. I find it pretty useful to create a logo in a drawing program (a vector program, not a bit map) and then create a document with multiple sizes of the logo. I output some good laser copies and keep them in a file. When someone needs a quick logo, I can either e-mail them an electronic version or, for low tech printers, give them a camera-ready paper copy with different logo sizes.

Doing the different sizes can be a good exercise. Often, logos need some tweaking if you get much bigger or smaller than your original version. In particular, small versions often have to be adjusted because the spaces between characters or graphic elements gets too small and would fill in with ink during printing. Sometimes in small versions bolder fonts have to be lightened up a bit to prevent letters like "e" and "a" from filling in during printing.