claus - 12:38 pm on Mar 24, 2004 (gmt 0)

grelmar:
> That's server side, not design side
> This is marketing, not rocket science.

I personally find that the URL and even such a thing as URL design is a very important part of overall marketing for a site and indeed a part of the disciplines of web design and web marketing.

The effect of the expression "www-dot-something-dot-com" relates to how real people speak to each other. On audible marketing channels such as TV or radio, you simply have to think about the pronounciation as well as the seconds it takes. The same goes for everyday life and promotion through word-of-mouth.

Now, if you market the brand "domain-dot-com" and that adress simply doesn't work, then how consistent is your marketing strategy? It's just like having the most wonderful POS displays and then the supermarket door is simply locked or moved to another place.