Philip_Hastings - 3:23 pm on Mar 19, 2004 (gmt 0)

This is a great list, however, something was bothering me about some of the things that popped up here. The "swap images" and "water effect" are two things I am guilty of using, but the important thing to remember is that each can be used if the effect is appropriate for what you're trying to sell. For instance, I used the swap images trick on a website for a photographer in an effort to show as much of the photographers work as possible. They loved it. I also used the water effect on a website for a company that positioned themselves as a "liquid marketing" agency - with the ability to morph and adapt to its environment. Sounds a little hokey, but it worked with great results! My point is - if its' appropriate for your audience then, it shouldn't be overlooked or discounted.