Bernie - 7:22 pm on Oct 23, 2002 (gmt 0)
I have my market in germany where yahoo is still serving results of the directory. I am not going to be happy the day they'll change it here, because:
- 299 EUR are perfect for me since yahoo brings traffic (especially traffic with high conversionrates).
if you sell something on the internet and let's say you make 30 EUR contribution margin a sale and you have a conversionrate of 5%. that means you only need 200 visitors to reach BEP. So what's the problem about 299 EUR? If you sell something I don't see one. PPC is much more expensive!
- all eggs in one basket >> we will loose the ultimate buffer in case of a drop from google.