DrCool - 3:41 pm on Oct 21, 2002 (gmt 0)
I am seeing people finding my site with a much wider range of search terms. Before I had great traffic from 2 or 3 high traffic phrases. Now I am seeing OK traffic from about 15-20 phrases. It is still less than I was seeing before but my conversion rates have gone up because people are finding specific pages that match the specific terms.