Webwork - 3:44 pm on May 24, 2012 (gmt 0)
Given the negative historical significance of "Axis", as in "Axis powers" (Japan, Germany, Italy) and Allies" or the more recent resort to "axis of evil" by ex-pres GWB, I'd call Yahoo's branding a teeny bit of a social-historical branding gaff . . but, WTH, there's only a few hundred million folks who might find the name a bit . . offputting?