Asianne - 5:09 pm on Jun 7, 2006 (gmt 0)

SERP's are weak - meaning, the return queries are irrelevant to what the user wants.

numbers = Yahoo's continuing decline in users.

I host several clients, and for the first year, I'm all over Yahoo and MSN search with their sites - easy ranks I call these SE's. After I get my numbers on Google and out of the dreaded sandbox, I ignore optimization for Yahoo and MSN and concentrate on what Google wants.

For example, if I spent the last 2 years doing what everyone was doing and cross linking everywhere, I would have lost in google this past update. Instead, all the cautious linking I've done has moved my sites up to #1 #2 and #3 or have kept them at the same top 5 rankings. If I had done all that cross linking, I would benefit MSN and Yahoo but not Google which delivers the largest number of visitors to my sites. Why would I worry about such a small amount of return at the risk of hurting the larger percentage?