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treeline - 4:17 pm on May 16, 2006 (gmt 0)
Many small businesses are desperate to be found on the internet, and perplexed as to why they don't turn up. Not even for their formal name, or for widget repair in East Overshoe, South Dakota. Even a widget repairer with unusually clever web skills might wait a long time to get many links. They need a few good links, and they'll turn up well enough if they're not in too cutthroat an area. I often get asked by people like this why Yahoo/Google/etc doesn't list them. They think their site is broken or useless, or the SEs are. Some spend a lot of money going to seminars and hiring web designers without ever being given the basic truth: Get some links and your website will be findable. The more the better, but even a few can get it started. If you want to make the kind of good living off the web that some hint about in these forums, pay close attention to Webwork's suggestion, and note that the above list has many ideas that will accomplish this. The original question I was responding to was how to get started on getting links. A few statistics that show the relative value of different kinds of content for one of my sites: Overall traffic: For a cool interactive linkbait feature: So what type of content gets you the most repeat traffic, and isn't prone to the whims of the search engines? Clearly good, original useful content. It does draw links. Note the higher referral numbers. But that doesn't mean lots of sites can't benefit by going and asking for links from a variety of sources. note: Direct traffic is bookmarked or typed in, Referral is from clicking on a link at another website, and Search Engine is from searching.
There's two sides to Webwork's suggestion, and I support both of them. Certainly building a site that people want to use and are excited about enough to want to link to it spontaneously can't be beat and is the best path to long term success.
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