Yahoo has always been the friend to retailers, and yes, ecommerce to a certain extent has drifted from the Yahoo serps over a period of time, but getting back to ones bread and butter business in these uncertain economic times certainly can't be a bad thing.
Of course Google is letting people go. Without *Stock Options, Google, Yahoo and yes, even MSN are going to find it hard to find and retain good talent.
The big 3 are pulling back to various degrees, and for good cause. They want to stay in business. And in so many ways, we need these organisations to stay in business.
We'll all pull back in one way or the other as things tighten up.
Our ecommerce interests have always done very well in Yahoo, while on the other side, our webtech interests have always done well in Google.
So there are no surprises here from either one, as we've written separately for each (Yahoo/Google) for at least 3 years now ... or every since Google dumped ecommerce to favour tech.