It's hard to spend millions of dollars on something and be categorized as indifferent, lol. As far as incompetent, is NASA incompetent because they lose a spacecraft here and there?
We all know that Yahoo is doing great things with search and have come a very long way. Compare Yahoo with MSN on some searches and you'll see a large quality difference in favor of Yahoo. When I get frustrated with Google I often find it on Yahoo.
mfishy and randle bring up some good points about freshness. While it's not as stale as Ask Jeeves, it would be nice to have that cache data to know how up to date the data that we're looking at is.
We can obtain last months info at archive.org, and last week's data at Google. So why should Yahoo even bother with a cache feature that renders itself pointless?
Lack of Variety in SERPS
viboranegra brings up the point about variety. The search for Amazon is a great example of Yahoo's failure to keep one site from dominating, as well as perhaps skewing the serps to what I suppose may be a set of trusted sites or maybe even a breakdown in their process. Whatever it is, this doesn't look good.
A search for Amazon River brings wikipedia in the top result, which is bland but somewhat helpful if you're looking for a superficial overview, but the fifth serp position features a music CD of Amazon River Music that can be purchased at Amazon.com, lol.
Is that a trusted site skewing the serp? Or is Yahoo throwing in a random shopping related result in every search? Both MSN and Google do a better job with Amazon River.
Tedster puts his finger on the discrepancy between what the logs say Yahoo's market share is and what you read "out there" that Yahoo's market share is, and asks if it's all fudged numbers or are the tracking codes hiding the referrer.
I used to think the same about ASK, believing the referral might not be recorded in our logs because ASK framed the websites linked to from their SERPS. So ASK removed their frames and virtually all webmasters reported that the traffic was still a dribble- many of them despite being in the TOP 3 of ASK serps.
My gut feeling on this is that the rds.yahoo url is not enough to hide the true source of a Yahoo referral. The lack of traffic may partially stem from the three or four ads, plus the myweb and shortcut links Yahoo crams above the actual serps.
I also wonder how real those Yahoo Search market share numbers really are, if they are pumped up by activities other than search.