mcneely - 10:12 pm on Nov 24, 2008 (gmt 0)

In the rest of the world, global means "for the whole world" ..

Irony then;

It could depend on your market, so different results appear under just what it is you are trying to do on the net.

Have a go at this one:

In Australia, for some of the markets we target, NineMSN beats out the Google (70/30), while in the US, those same targeted markets produce a 25/75 split between Google and Yahoo (Yahoo being the 25%)

I posted a bit ago on how Google might favour tech over retail, and in the US, and possibly, the UK, this is true, at least for us.
But in Australia, Sensis turns out the ROI that Google somehow fails to do on that end.

In the US, it's mostly the big 3, Yahoo, Google, and MSN. But with us, there are a few others that are worth working up, worldwide. Looking at the larger picture with regard to search, and how it relates to ROI, helps to put the US search endices much more into perspective.