Lexur - 9:14 am on Oct 19, 2008 (gmt 0)

Yahoo! never had this performance in the search market. Maybe in the early ages of "the Internet" Yahoo! had a 20% of traffic (and so around a 3-5% in the search market). Ten years ago, Yahoo! could send more traffic because directories, internal search and referral links had very much value until Google came to the web and the standard usage changed from browse to search online.

Just now, Yahoo! could have around a 3-5% of the global traffic (including news, email, answers, search and so on) and it gives them around a 1,5-2,5% of the search market.

And that's talking about the US market. In the rest of the world, Yahoo! is just another portal more with zero relevance in search local markets. Actually, i.e., in Spain Google dominates the search engine marketing with an incredible percentage: 94.