dbar - 6:31 pm on Nov 13, 2005 (gmt 0)

Ok, I've just realized one of the main phrases (that tanked) is a little stuffy - 9 times on home page (site is a few years old with not many changes to the home page in a long time). This same phrase along with some other words is also my text link in the Yahoo directory and has been for a couple of years. It ranks #1 in msn, used to rank #1-4 in Yahoo (before last couple of weeks and still does with the -asdf), and used to rank #1-5 in google (before going PR0). Ya think I've found the problem?

Any recommendations on how much to change/reduce the phrase (competition seems to range 2-4 times) and NOT LOSE RANKING in MSN?